Greetings to all locals!
I require some guidance on creating content for my metalworking machine sales website.
I am unsure about the appropriate length of text required for the main page, as well as the optimal amount of keywords to include. Additionally, I am curious about the ideal ratio between the length of the text and the number of keywords used.
Furthermore, I would appreciate any insight on how to strategically incorporate keywords into my content, and how many H2 headers to use.
If anyone could direct me towards relevant resources, I would be very grateful. Thank you in advance for your assistance!
It all depends on your requirements.
If you need SEO text, aim for at least 2000 characters, while LSi text should be around 10k characters.
A bare minimum of 1500 characters for a product description is recommended, though it's usually best to aim for fewer than 2k characters.
As for keywords, limit yourself to no more than 2 keys per 1k characters for SEO purposes.
For LSi content, focus on proper word usage and context rather than keyword density.
H2 headings are used for subtopics and can be added as required.
While the internet offers a wealth of information, it's important to note that everyone has their own opinions on optimal content length and keyword usage. Therefore, it's best to focus on creating high-quality, engaging content rather than adhering strictly to predefined guidelines.
Look at the top 10 competitors, do 10-20% more. Keys look services, as well as competitors look. The structure of the article is made when there are already keywords, there will be seen how many H2-H3 you need.
-DM-, In LSI - keys are not used? Seriously?
Well, I need the text to be as attractive as possible for both search engines and users. Plus the technical details did not strain too much. Such a "golden mean", if, of course, this is possible. :)
It all depends on the SEO semantic core, so without it you can not say that to be happy - 2k or more than 200k. We're dancing on the available semantics, in short.
Quote from: Ronny on Sep 05, 2022, 11:33 AMrvices, as well as competitors look
At 10-20% more text for me to write? Pour some water in it, right? Can you please recommend some "keyword" services?
I'll send you a link to the site in a "personal message", take a look, okay?
Post Merge: Sep 05, 2022, 01:44 PM
I looked at GoogleTrends, I was not impressed.
Your website title, "HARSLE | Manufacturer of metalworking presses and machines" does not fully align with your goal of selling metalworking machines. To optimize your site for sales, consider changing the title to "Production and Sale of Metal Presses and Machine Tools." Additionally, ensure that your site description is optimized.
It's important to have a complete set of necessary files on your website, including robots.txt and an XML sitemap. You will need to make several changes to the site, including redoing the robots file entirely.
Remember, simply stuffing keywords into the text won't produce effective results. A better approach would be to create landing pages dedicated to each product group and ensure that each product has its own dedicated page with a clear description of its uses and features.
For SEO cues, you may want to try keywordtool.io or kparser.com, though there are many other similar tools available.
Thank you very much! A copywriter told me this today: "There should be 4 headlines per 6,000 characters, with high-frequency occurrences. These same headings must occur in the text at least once in different cases. Total density should not exceed 15% of the volume. Spamming - well, about 50-55%, in general, not in the red zone. What do you think about it?
Are there such services where I can learn from competitors what keywords, or their density?
To determine the best approach for your website, it's worthwhile to analyze your competitors and their strategies. However, avoid simply stuffing keywords into the content in hopes of improving search rankings. Instead, consider which search queries you want to target and focus on promoting individual product pages rather than the main page.
When it comes to writing articles, the volume and keyword density should be left to the SEO specialist rather than the copywriter.
You may find valuable competitor keyword information by checking the Commercial sections of webmaster exchanges offering SEO services. Here, you can find competitor keywords for as little as $1 per site.
To promote your main page effectively, consider purchasing links with 50% anchored on "harsle" and the remaining half anchored on other relevant keywords.
Well, if I want to do it myself?)) By the way how much do you think it costs to pay for the text? Just on the stock exchange offer $15 per 1000 characters, and I think it's absurd.
I do not know how the exchanges, if the money has nowhere to spin - you can order for $ 15, of course. Someone manages and for 1-1,5 dollars / 1000 characters order, and get quite acceptable texts.
But in general - self-study seo on the fighting site, I do not advise - you can screw up the entire site, will be hurt twice, because you're going to invest money. Even in the responses above, I see that you are not given entirely correct advice. Order a better audit of a professional, let him learn the site and tell you how and what you need to do, and the experience you pick up from the audit and maybe get competent advice.
Quote from: Popandopulos on Sep 06, 2022, 12:02 PMJust on the stock exchange offer $15 per 1000 characters, and I think it's absurd.
Absurd - is to order texts on these topics at the copywriters' exchange. I imagine that they will write there, for example, about some kind of stamping press. :)
In your case, the writing should be a pro!
When it comes to the length of the main page text, it's essential to strike a balance between providing comprehensive information and ensuring that the content remains engaging. A good starting point is to aim for a minimum of 300 words, but ideally, you should provide enough information to address your visitors' questions and concerns. For a topic as specialized as metalworking machines, you may find that longer, in-depth content performs better both in terms of SEO and user engagement.
In terms of keywords, the focus should be on relevance and natural integration rather than a specific number. Your primary keywords related to metalworking machine sales should naturally appear in the page title, headings, and throughout the body content. It's important to avoid keyword stuffing, as search engines penalize this practice. Instead, aim to use synonyms, related terms, and long-tail keywords to create a diverse and contextually rich content experience.
Regarding the ratio between text length and keyword usage, it's crucial to prioritize the value provided to the reader. The content should flow naturally and offer comprehensive information, with keywords seamlessly integrated. As a general guideline, aim for a keyword density of around 1-2% of the total word count. However, the priority should always be on creating high-quality, informative content that resonates with your audience.
Strategically incorporating keywords into your content involves utilizing them in a natural, conversational manner. For instance, when discussing the features of specific metalworking machines, ensure that your primary keywords are included in headings, subheadings, and within the body content. Additionally, consider including keywords in image alt text, meta descriptions, and anchor text for internal links.
As for the use of H2 headers, these should be employed to structure your content logically and provide clear signposts to both users and search engines. Each section of your main page that covers a distinct aspect of metalworking machine sales – such as product categories, benefits, or customer testimonials – could be an opportunity to use an H2 header. However, it's crucial to use these headers judiciously and primarily for organizational purposes, rather than solely for keyword placement.
In terms of resources, I recommend exploring reputable SEO blogs, such as Moz and Search Engine Journal, which offer detailed guides on keyword research, content optimization, and best practices for on-page SEO. Additionally, online courses and webinars from platforms like HubSpot Academy and SEMrush Academy can provide valuable insights into crafting high-performing web content.
The ultimate goal of your content should be to educate and engage your audience while aligning with best SEO practices. This combination will not only boost your website's visibility in search results but also establish your brand as a reliable source of information within the metalworking industry.
Get straight to the point. Texting is a communication channel that requires concise language.
Focus on benefits, not features.
Create a sense of urgency.
Include a clear call to action (CTA).
Personalize the message.
Test and optimize.
Timing matters.