Hey there!
So, my friend and I have started an online store, and we're at a crossroads. I'm leaning towards setting up the website with SEO URLs that follow this structure: Shop.com/category/product56, Shop.com/category/product57, Shop.com/category/product58.
Meanwhile, my partner is proposing to include the word "buy" in each product URL, like this: Shop.com/category/buyproduct56, Shop.com/category/buyproduct57, Shop.com/category/buyproduct58. The question is, will adding "buy" to each product URL lead to overspamming? What do you think?
The first proposed structure, featuring clean and concise URLs such as Shop.com/category/product56, offers a straightforward and organized hierarchy that aligns well with best practices for SEO. By categorizing products in the URL, it provides search engines with clear signals about the content and structure of the website, thereby enhancing its discoverability and relevance for relevant search queries. Additionally, from a user perspective, these URLs are easy to read, remember, and share, contributing to a smooth and intuitive browsing experience.
On the other hand, the alternative proposal to include the word "buy" in each product URL, as in Shop.com/category/buyproduct56, may raise concerns about keyword stuffing and potential overspamming. Search engines have become increasingly sophisticated in detecting and penalizing manipulative tactics, and the repetitive inclusion of "buy" in every product URL could be perceived as an attempt to artificially boost keyword relevance. This could potentially lead to negative implications for the website's SEO performance.
From a user experience standpoint, the addition of "buy" to the URLs might not offer substantial benefits to visitors. In fact, it could create a sense of redundancy or clutter in the URLs, as the intent to purchase is already implied when users are navigating through a product category. Modern internet users tend to prefer clear, concise, and meaningful URLs that reflect the content they are interacting with, and adding "buy" to every URL could detract from this clarity.
I'd advise against using spammy keywords in the URL. Instead, focus on creating a clear, user-friendly, and responsive website. The content can be optimized later.
While including the word "buy" might be necessary in the title, it's important to avoid overusing it to prevent spam. However, if it's less frequent in the site content, it can be incorporated strategically. It's essential to evaluate each page individually to ensure the right keywords are used in the text. Remember, user experience and relevance should always be a priority in website optimization.
The robot won't notice any change.
1. Every page has meta tags.
2. The title is optimized.
3. Headers h2, h3... are appropriately used.
4. The content is original and includes articles with relevant keywords."
It's crucial to ensure that the website's structure is user-friendly and that the content is engaging for the audience. Regularly updating and expanding the content can also contribute to higher search engine rankings.
URL is a minor Google ranking factor. So, there's no wonder that your URL structure impacts your search engine rankings. SEO-friendly URLs promote your PageRank. PageRank is Google's way of determining the relevance of web pages to search queries.