How is domain resale value calculated?

Started by Klesk666, Jul 03, 2022, 10:34 AM

Previous topic - Next topic

Klesk666Topic starter

What is the method for determining the resale value of a domain name that you have owned for multiple years?


In my opinion, there is no fixed formula for determining the resale value of a domain name. To start with, you should try to recoup your previous investments in the domain, particularly if you have held it for many years. Next, consider the characteristics of the domain name. If it is a short or common word, research the prices of similar domains and aim for a comparable price point (gradually reducing it if necessary).

However, if the domain is more unconventional (long, includes hyphens, uses unpopular words), you may not be able to earn much from it, and instead should try to sell it for the cost of maintenance over the years plus a small markup for its age.

Alan Fleming

It's hard to estimate the cost of a domain without a history, but there are several pillars on which the price of any domain is based, namely:
1. Domain level (upper, lower). Everything is obvious here -.CA.UK .COM will cost more than .xyz or .info.
2. The length of the domain name. The shorter - the more expensive (we don't reach the point of absurdity)
3. Uniqueness and understanding. If, when reading a domain name, it is clear what the site is about, and it is written without errors, then the price increases.
4. The domain has keywords. Again, if the site is about medicine, and the name contains the corresponding key, then the price rises again.
5. History. The older the domain, the more expensive it is.
6. Traffic. The more traffic gets to the site, the more expensive the domain.
    The following users thanked this post: Sevad


When it comes to domain name sales, interested buyers typically have a specific price range in mind, so price is often the main factor that determines whether a domain is sold or not.

When listing a domain for sale, it's essential to set an appropriate buyout price based on a careful analysis of market trends and buying power. A well-priced domain will attract more views and offers, making it easier to sell quickly and at a profit.

To determine the value of a domain, several factors should be taken into account, including its age, traffic levels, search engine rankings, and overall attractiveness.

There are two main strategies for pricing a domain: the low price strategy and the average price strategy. The former involves setting a minimum price that you are prepared to sell the domain for and allowing buyers to make offers above this amount. The latter involves researching prices for similar domains and setting a price that's in line with market averages.

Ultimately, the best pricing strategy depends on your goals and priorities. If you're looking for a quick sale, a carefully researched, well-priced domain may be the best option. However, if you're willing to wait for the right buyer, setting a flexible, negotiable price may be the way to go.