I recently purchased an expired domain for $4,000 with the intention of redirecting it to my financial website for a boost in traffic. I added the expired domain to the Google Search console and used the address change feature to select it for my site. The domain is already indexed in Google, but it's been three weeks and the link juice hasn't been transferred yet.

My question now is: how long will it take for the link juice to transfer? It's been almost two weeks and I'm unsure of what to do next. I have a strong reference profile with a DA of 48 and only an 8% spam score, so I want to make sure I'm taking all necessary steps to successfully pass on the link juice. Any advice would be greatly appreciated.

Do 301 redirects lead to the same content that was once indexed by Google? The answer may depend on various use cases, but one thing is for sure: Google decides what content is deemed useful based on their own criteria. This means that simply having proper content on a domain may not be enough.

If you have an active website that is consistently indexed, then you should be cautious about moving it to a new domain name, as this can be risky if not done correctly. It's common for errors to occur in situations where there isn't sufficient content supporting the redirect.

Transferring link juice from an expired domain to your website can take some time, as it depends on various factors. While Google has the address change feature in the Search Console, there is no guaranteed timeline for when the link juice transfer will occur.

However, there are a few steps you can consider to help expedite the process:

1. Ensure Proper Setup: Make sure you have correctly set up the redirects from the expired domain to your financial website. Double-check that the redirects are 301 redirects, which pass on the most link juice.

2. Monitor Google Search Console: Keep an eye on the Google Search Console for any messages or notifications related to the link juice transfer. Google may provide updates or additional instructions.

3. Build Fresh Content: Continuously publish fresh, high-quality content on your financial website. This can help Google recognize your site as active and authoritative, potentially speeding up the link juice transfer process.

4. Build New Backlinks: In addition to transferring link juice, it's essential to consistently build new backlinks to your financial website. A strong reference profile will help improve your website's authority and search engine rankings.

5. Patience Is Key: The link juice transfer process can take weeks or even months, so it's important to be patient. Continue monitoring your website's performance and adjust your strategy if needed.


more tips to consider in your link juice transfer process:

1. Review the Quality of the Expired Domain: While you mentioned that the expired domain has a low spam score and a decent domain authority (DA), it's essential to further analyze its overall quality. Verify that the domain has a relevant backlink profile, authoritative referring domains, and a history of organic traffic. This will help ensure that the link juice being transferred is valuable.

2. Monitor Traffic and Rankings: Keep an eye on your website's traffic and rankings during the link juice transfer process. If there is a significant drop in either, it could mean there's an issue with the redirects or the link juice transfer is taking longer than expected. In such cases, re-evaluate the setup and seek assistance if necessary.

3. Engage in Social Media Promotion: Utilize social media platforms to promote your financial website and the content you publish. This can help attract new visitors, build brand awareness, and potentially increase the chances of natural backlinks to your site.

4. Submit Your Sitemap: Ensure that your sitemap is up to date and accurately reflects the structure of your financial website. Submit it to Google Search Console to facilitate the indexing process and to help Google understand the relationship between your website's pages and the redirected domain.

5. Seek Professional Assistance: If you're still experiencing difficulties with the link juice transfer, or if you want expert guidance throughout the process, consider consulting with a professional SEO specialist. They can provide personalized advice and assist you in implementing effective strategies.