Jamie Zoch revealed that Max.com has been acquired by HBO Max, which will be rebranded as Max.



The Escapist Magazine found the rebranding humorous, pointing out that while it makes sense for a streaming service to have its own identity, it's ironic that Max wants to distance themselves from the award-winning HBO brand. Warner Bros.

Discovery's CEO, JB Perrette, offered a more nuanced perspective on the matter. The acquisition of Max.com by HBO Max was made in October 2022, and the domain name was transferred from Network Solutions to MarkMonitor.