Is it true that Google has stopped updating PageRank and that buying links on exchanges is no longer relevant?
It is important to consider not only others' opinions but also verify them.
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Every year brings the same old story.
The impact of links remains, albeit with changing evaluation methods and the quality of the overall link profile. No one can provide a definitive answer about how many links you should purchase to propel your website to the top. SEO has always been an industry of experimentation and site-specific evaluation in a particular niche, targeting a specific audience.
Selling defaulted cars may not be affected (or rather, the impact may not be noticeable), whereas the outcome would be entirely different for culinary recipes featuring herbs from Perm.

In the ever-evolving landscape of search engine optimization, it's crucial to adapt and understand that the impact of links varies depending on factors such as industry, target audience, and specific goals. Experimentation and continuous evaluation are key in navigating the SEO realm and achieving success.

If there is a certain influence and thematic traffic from real users, search engines will have difficulty recognizing such links. Buying links from low-traffic websites can often have a negative impact.

However, if you publish content on popular platforms like Lifehacker or Facebook, you can expect a significant amount of traffic which will greatly benefit your link.

In summary, links that generate traffic will always be advantageous for your website.

Links play a beneficial role in SEO efforts, contributing to positive outcomes.
Instead of relying on exchanges like Serpzilla, I suggest exploring more effective alternatives such as link building.

Link building strategies that focus on creating valuable content, fostering organic relationships, and obtaining natural backlinks tend to yield better long-term results for improving search engine rankings.

In addition to link building, it's essential to prioritize other aspects of SEO, such as producing high-quality content, optimizing website structure and user experience, and staying updated with search engine algorithms and guidelines.

Remember, SEO is an ongoing process that requires continuous effort and adaptation to ensure sustainable organic growth.

To ensure the competitiveness and demand for a website, promotion is necessary, which often involves buying links for SEO purposes. However, traditional methods of promotion, such as using special catalogs, can be time-consuming and expensive. Is there a way to reduce costs?

Fortunately, there is a solution - purchasing links in platforms like Sape. This allows for more cost-effective promotion while still achieving desired results.

The cost of promotion continues to rise due to the increasing number of websites and competition in various areas of the internet. Search engines are also crаcking down on low-quality directories that result in cluttered search results. In order to maintain a competitive position, significant investments are required to purchase advertising space on reputable websites. Buying links correctly is crucial, and finding a cheaper option is essential for maintaining profitability.

Platforms like Sape provide a suitable solution by offering a wide range of verified link donors in diverse subjects. Placing links on relevant websites is a rational choice that won't raise suspicion from search engines.

Despite changes in search engine algorithms and their stricter requirements for links, they remain an important ranking factor. However, the focus has shifted towards building a high-quality link profile, with emphasis on natural links placed voluntarily within relevant articles.

By purchasing articles and strategically placing links within them, the value of the links increases. Some reference exchanges offer the option to order articles and select suitable websites for publication, while others allow users to submit their own articles.

Promotion strategies should always prioritize quality, relevance, and natural link building to ensure long-term success in search engine rankings.

Yes, it is true that Google has stopped publicly updating PageRank. PageRank was a tool used by Google to measure the importance of web pages based on incoming links. However, Google still uses various other factors to determine the ranking of web pages in search results.

As for buying links on exchanges, it is generally considered against Google's guidelines and can lead to penalties. Google's algorithms are designed to detect and devalue artificially created or manipulative links. It is always recommended to focus on creating high-quality content and obtaining organic and natural backlinks.


While link buying on exchanges was once a popular tactic for improving search engine rankings, it has become less relevant and less effective in recent years. Google's algorithms have evolved to detect and penalize manipulative link-building practices.

Buying links on exchanges involves paying for links to be placed on other websites with the intention of boosting your own website's visibility and authority. However, this practice is considered against Google's guidelines because it artificially inflates the importance and relevance of a webpage.

Google's algorithms now prioritize natural, high-quality backlinks that are earned organically. These types of links are generally obtained by creating valuable content that others naturally want to link to. Building a strong and credible online presence through authentic engagement, content creation, and relationship building is far more effective and sustainable for long-term success in search engine rankings.


points to consider regarding link buying on exchanges:

1. Decreased Effectiveness: Search engines have become more sophisticated at identifying and devaluing paid links. They prioritize natural, organic backlinks as a measure of a webpage's authority and relevance. This means that buying links on exchanges may not have the desired impact on search engine rankings.

2. Risk of Penalties: Participating in link schemes or buying links can lead to penalties from search engines. These penalties can result in a significant drop in organic visibility and rankings. Google's algorithms continuously evolve to detect manipulative practices, so it's crucial to adhere to their guidelines.

3. Focus on Quality Content: Instead of relying on paid links, it is better to invest time and resources in creating high-quality, valuable content that attracts natural backlinks. By producing content that people find useful, informative, or interesting, you increase the likelihood of earning organic backlinks from reputable sources.

4. Natural Link Building: Rather than buying links, focus on building relationships with influencers, industry leaders, and other website owners. Engage in guest blogging, influencer outreach, and networking to garner attention and earn organic backlinks from relevant and authoritative websites.

5. Long-Term Sustainability: Pursuing ethical and legitimate SEO practices ensures sustainable growth for your website. While link buying may offer short-term gains, the risk of penalties and the diminishing effectiveness of this strategy make it an unreliable and unsustainable approach.

Most traditional SEO's (especially those who aren't deeply involved in the link building space) would strongly advise against any kind of link exchange. It's true that exchanging and swapping links is an extremely divisive topic in the SEO and link building communities, and most experts prefer to use other strategies.