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Sales texts for website

Started by Popandopulos, Sep 05, 2022, 08:04 AM

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PopandopulosTopic starter

Greetings to all locals!
I require some guidance on creating content for my metalworking machine sales website.
I am unsure about the appropriate length of text required for the main page, as well as the optimal amount of keywords to include. Additionally, I am curious about the ideal ratio between the length of the text and the number of keywords used.

Furthermore, I would appreciate any insight on how to strategically incorporate keywords into my content, and how many H2 headers to use.
If anyone could direct me towards relevant resources, I would be very grateful. Thank you in advance for your assistance!
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-DM-

It all depends on your requirements.
If you need SEO text, aim for at least 2000 characters, while LSi text should be around 10k characters.
A bare minimum of 1500 characters for a product description is recommended, though it's usually best to aim for fewer than 2k characters.
As for keywords, limit yourself to no more than 2 keys per 1k characters for SEO purposes.
For LSi content, focus on proper word usage and context rather than keyword density.
H2 headings are used for subtopics and can be added as required.

While the internet offers a wealth of information, it's important to note that everyone has their own opinions on optimal content length and keyword usage. Therefore, it's best to focus on creating high-quality, engaging content rather than adhering strictly to predefined guidelines.
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Ronny

Look at the top 10 competitors, do 10-20% more. Keys look services, as well as competitors look. The structure of the article is made when there are already keywords, there will be seen how many H2-H3 you need.

-DM-, In LSI - keys are not used? Seriously?
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PopandopulosTopic starter

Well, I need the text to be as attractive as possible for both search engines and users. Plus the technical details did not strain too much. Such a "golden mean", if, of course, this is possible. :)
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Term

It all depends on the SEO semantic core, so without it you can not say that to be happy - 2k or more than 200k. We're dancing on the available semantics, in short.
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PopandopulosTopic starter

Quote from: Ronny on Sep 05, 2022, 11:33 AMrvices, as well as competitors look
At 10-20% more text for me to write? Pour some water in it, right? Can you please recommend some "keyword" services?
I'll send you a link to the site in a "personal message", take a look, okay?



Post Merge: Sep 05, 2022, 01:44 PM


I looked at GoogleTrends, I was not impressed.
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Ronny

Your website title, "HARSLE | Manufacturer of metalworking presses and machines" does not fully align with your goal of selling metalworking machines. To optimize your site for sales, consider changing the title to "Production and Sale of Metal Presses and Machine Tools." Additionally, ensure that your site description is optimized.

It's important to have a complete set of necessary files on your website, including robots.txt and an XML sitemap. You will need to make several changes to the site, including redoing the robots file entirely.

Remember, simply stuffing keywords into the text won't produce effective results. A better approach would be to create landing pages dedicated to each product group and ensure that each product has its own dedicated page with a clear description of its uses and features.

For SEO cues, you may want to try keywordtool.io or kparser.com, though there are many other similar tools available.
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PopandopulosTopic starter

Thank you very much! A copywriter told me this today: "There should be 4 headlines per 6,000 characters, with high-frequency occurrences. These same headings must occur in the text at least once in different cases. Total density should not exceed 15% of the volume. Spamming - well, about 50-55%, in general, not in the red zone. What do you think about it?

Are there such services where I can learn from competitors what keywords, or their density?
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Ronny

To determine the best approach for your website, it's worthwhile to analyze your competitors and their strategies. However, avoid simply stuffing keywords into the content in hopes of improving search rankings. Instead, consider which search queries you want to target and focus on promoting individual product pages rather than the main page.

When it comes to writing articles, the volume and keyword density should be left to the SEO specialist rather than the copywriter.

You may find valuable competitor keyword information by checking the Commercial sections of webmaster exchanges offering SEO services. Here, you can find competitor keywords for as little as $1 per site.

To promote your main page effectively, consider purchasing links with 50% anchored on "harsle" and the remaining half anchored on other relevant keywords.
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PopandopulosTopic starter

Well, if I want to do it myself?)) By the way how much do you think it costs to pay for the text? Just on the stock exchange offer $15 per 1000 characters, and I think it's absurd.
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